When Karjaan Hammas went through an ownership change, they also wanted to update their visual identity. We were trusted with the task of creating a new graphic profile and logo that reflects the clinic’s values – personal service, a sense of security and a relaxed atmosphere, both for customers and colleagues.

To capture the right feeling, we chose a warm and welcoming colour palette, complemented by soft, modern typefaces. We designed an entirely new logo, and as an extra detail, we created a distinctive illustration – a smiling mouth that now appears everywhere, from marketing materials to window decals. To tie everything together, we also developed a graphic element inspired by the shape of a molar tooth – a subtle but clear nod to their field of work.